AWS PARTNERS PRESENT - putting the data at the core
This year, Amazon Web Services (AWS) partners will join the Helsinki Data Week buzz to meet every data enthusiast and discuss how data is changing everything. From how we think to how we work, to how our businesses are run.
Join us for a day of killer keynotes, presentations, and networking with peers and industry leaders who are shaking up the data and AI game. We’ve carefully curated an exceptional lineup of presenters who are prepared to equip you with new strategies, insights, and expertise to take your business to the next level.
Free for participants! Register here!
Agenda
08:30
Morning coffee and registration
09:00
AWS opening words
09:15
Collibra
Reviving Metadata Management - UPM’s Journey with Collibra
Speakers: Sakari Himanen, Senior Security Manager, UPM &
Lasse Rantalainen, Lead Information Architect, UPM
Join UPM in this keynote as we reflect on a six-year metadata management journey—starting strong, facing adoption challenges, and now entering a new chapter with a revitalized Collibra platform. We’ll share practical lessons learned, what worked (and what didn’t), and how we’re aligning metadata with business value to support data governance and self-service at scale.
Who Should Attend:
This session is ideal for data leaders, governance professionals, data stewards, platform owners, and anyone involved in metadata management, data catalogs, or enterprise data strategy. Whether you're just starting or rebooting your own metadata journey, you’ll gain valuable insights from UPM’s real-world experience.
10:30
Snowplow
Building AI-Ready Behavioral Data Infrastructure on AWS
Speaker: James Borlase, Product Manager, Snowplow
Organizations are racing to implement AI on AWS, but most discover their behavioral data isn't ready for machine learning. As AI evolves from predictive models to autonomous agents, infrastructure requirements change dramatically. Join Snowplow Product Manager James Borlase for a technical exploration of building customer data infrastructure on AWS designed for both traditional ML and agentic applications.
We'll walk through the event tracking design, from type-safe event collection and real-time validation to SageMaker integration. You'll see how organizations are collecting billions of events, maintaining quality at scale, and transforming behavioral data into ML-ready features. We'll also show how Model Context Protocol (MCP) enables AI-assisted tracking design that maintains schema governance while accelerating implementation.
You'll leave with practical patterns for streaming with Kinesis, validating events in real-time, and architecting systems where governance enables (rather than slows) AI innovation on AWS.
Key Takeaways:
Architecture patterns supporting both ML training and agentic applications
Type-safe event design that prevents schema drift at scale
Live demo: Event tracking design and AWS
How MCP accelerates tracking design with governance built in
11:30
Lunch
12:30
IBM & Arrow
Beyond Pilots - Creating the Data Supply Chains that Power the AI Future
Speakers: Giuseppe Mura, EMEA Data Integration Lead, IBM & Thibault de Baecker, EMEA VP of Sales, IBM
The future of enterprise AI will be defined not by experiments, but by the ability to scale trusted intelligence across the organisation. IBM is helping clients reimagine how data and AI work together, transforming raw information into governed, production-ready pipelines that fuel innovation at speed.
In this session, we’ll explore how organisations can break free from stalled pilots by focusing on the use cases that matter, the data that powers them, and the industrialised supply chains that keep AI models relevant, accurate, and ethical.
13:30
Eficode
Rewriting software development (SDLC) with Generative AI
Speaker: Marko Klemetti, CTO, Eficode
Modern software development lifecycle isn't just about tooling — it's about turning data into actionable insights for development teams. This talk explores how to build a culture where developers, data engineers, and AI systems collaborate to accelerate value delivery. Marko will share lessons from companies that moved from monolithic delivery models to AI-augmented, decentralized DevOps practices on the cloud. He'll cover technical patterns for building a future-proof data foundation, along with leadership strategies for embedding AI into development culture.
Key Focus:
Cultural and technical transformation, AI-driven decision-making in SDLC, AWS data strategy.
14:30
Coffee
15:00
Qlik
Revolutionising Iceberg Integration - The value of Open Lakehouse architectures
Speaker: Yoni Eini, Co-Founder, Upsolver & Principal Architect, Qlik
16:15
Taking a breather for fresh air and light exercise
16:30
Networking and refreshments
@ Roasberg, Sivukonttori, Mikonkatu 13
(basically next door to where we’ve been the whole day)
21:00
End of the Event