ADE Summit 2025 - success at scale

This isn't another conference about "the future of data." This is about what's working right now for companies scaling their data operations successfully.

Expect sharp perspectives. Real stories. Unfiltered insights. This year’s speaker lineup includes data leaders from major organizations in telecom, finance, and retail. They will be sharing how they’ve scaled their data efforts for long-term impact.

Keynote speaker - Veronika Durgin

With over 20 years spanning the entire data landscape, Veronika Durgin has seen it all—from database trenches to C-suite boardrooms. She has built and scaled data teams across various industries, mastering every layer of the data stack and understanding how it all connects to drive real business value.

Veronika’s superpower? Seeing the big picture. While others get lost in technical details or chase AI shiny objects, she understands how data quality, governance, engineering, and AI enablement work together as a unified ecosystem. Her approach is refreshingly practical: strong foundations aren’t glamorous, but they’re what separate lasting success from expensive failures. A passionate advocate for “data as a team sport,” Veronika breaks down silos between technical teams and business stakeholders. She’s dedicated to building cultures where innovation thrives—grounded in reality, not hype.

Why attend

• Get inspired by real-world cases from scaling journeys in demanding environments

• Hear directly from data teams working at the intersection of business and tech

• Connect with professionals from some of the most ambitious data organizations

• Learn what’s next from ADE — and how platform thinking can unlock smarter scale

• Get insights from key technology partners enabling these transformations

ADE Summit 2025 Program

14:30 – Doors Open: Refreshments & Snacks available

15:00 – Part 1

• Setting the Stage – Welcome to ADE Summit

• ADE Keynote

  • Speakers: Matti Karell (Agile Data Engine), Harri Kallio (Agile Data Engine)

• Keynote: Veronika Durgin

• Snowflake

  • Speaker: TBA

• Customer Success Story – DNA

  • Speakers: Juuso Karikoski (DNA), Arto Osala (DNA)

Break

Part 2

• Databricks

  • Speaker: Florian Gorzitzke (Databricks)

• Customer Success Story – Kesko

  • Speaker: Tuuli Bollmann (Kesko)

• Scaling Success Together – Closing Insights

After-party in BioRex: Refreshments & Snacks available

Free for participants! Register here!